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Case studies of successful entrepreneurs and their journeys

Jeff Bezos’ journey is a classic tale of rags-to-riches innovation. In 1994, while working on Wall Street, Bezos identified a burgeoning opportunity in the online bookselling market. With a starting capital of $300,000, he launched Amazon from his garage, naming it after the world’s largest rainforest, symbolizing the vast potential of the online marketplace he envisioned.